Commercial outcomes from clarified positioning and communication.
Based in Fitzrovia, London, Lord & Thomas works with established businesses where improved positioning and clearer communication can materially influence commercial performance.
The examples below reflect selected advisory, repositioning, and performance-driven communication work carried out since the mid-1990s. Where confidentiality applies, client identity is withheld.
Work typically focuses on positioning clarity, offer structure, proof architecture, and conversion strategy.
Results vary by market, offer, and execution. Figures shown are drawn from completed engagements.
A small selection is shown below. Additional examples are available privately.
Selected outcomes
Publishing — Land & Property Title
Advised on positioning, offer structure, and communication for a specialist property title publication.
Outcome: 100,000 copies sold and $1.5M profit generated.
Direct-Response Campaign — Two-Stage Mailing
Developed commercial messaging, structure, and follow-up sequence for a two-stage letter campaign.
Outcome: $650,000 in sales within 9 months.
Conversion Rebuild — Performance-Driven Offer (North America)
Repositioned the offer and restructured website messaging and proof.
Outcome: +$32,000 additional revenue in 27 days following relaunch.
Website & Message Rebuild — Business Launch
Clarified positioning and rebuilt communication for a new market entry.
Outcome: Client reported an “overwhelming” response and significant uplift in traction.
Lead Capture & Systems Rebuild — Operational Efficiency
Restructured messaging and user flow supporting a lead capture and backend efficiency system.
Outcome: Client reported productivity improvement of over 1000%.
Campaign Development — Trading / Fintech Sector
Developed positioning and sales communication for a market-facing campaign.
Outcome: Increased response during the campaign period.
Sales Page Repositioning — Education / Training Product
Reordered argument structure, strengthened proof, and clarified offer positioning.
Outcome: Improved conversion and reduced drop-off.
Email Conversion System — Follow-up & Closing
Designed communication flow to improve consistency of lead-to-sale conversion.
Outcome: Increased sales stability and improved revenue per lead.
Direct-Response Acquisition — Cold Outreach Campaign
Structured messaging and response path for outbound acquisition.
Outcome: Strengthened lead quality and improved conversion.
Credibility Rebuild — Premium Positioning
Refined claims, proof architecture, and commercial framing to support higher-value positioning.
Outcome: Improved buyer confidence and increased conversion.
Offer Reframing — Product Repositioning
Clarified the promise and restructured the offer presentation.
Outcome: Improved response quality and buyer suitability.
End-to-End Conversion Rebuild — Full Journey
Restructured positioning and communication across the customer journey.
Outcome: Improved conversion efficiency across the sales process.
Client feedback (selected)
Testimonials below are reproduced from client correspondence. Full references can be provided privately where appropriate.
Lori Young — Advanced Cash Flow VIP Academy
“The response has been overwhelming.”
“Simon Johansson created a tremendous website for us. This marketing tool has launched our business into a whole new realm. The response has been overwhelming — I never imagined we could look so strong online.”
J. Jack — Founder, The Overnight Cash System
“Increased productivity by over 1000%.”
“The lead capture work and backend systems were outstanding… increased productivity by over 1000%. Overall, he exceeded expectations.”
Tony Neely — Partner, Advanced Cash Flow VIP Academy
“Thorough, creative, and relentless about execution.”
“Simon took a concept conveyed by email and a short call and turned it into a complete working programme… I’m grateful we hired him and look forward to the success driven by his work.”
Orlando Batista — OB Inc (CA, USA)
“An extra $32,000 in 27 days.”
“Your website makeover was a stroke of absolute genius… over $32,000 in additional revenue within 27 days.”
If you would like to review results most relevant to your industry, include that in your enquiry.
Additional examples are available privately.
Enquiries
If the work above reflects the standard you expect, you are welcome to make contact.
All enquiries are reviewed personally.
If it appears worthwhile to continue, you will be invited to a short exploratory phone conversation.
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